Deadhappy is a dynamic and innovative UK life insurance company established in 2013.
Deathwish is an innovative product from Deadhappy that allows policyholders to specify how their life insurance payout should be allocated upon their death.
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Deadhappy is a dynamic and innovative UK life insurance company established in 2013. The company prides itself on being an industry disruptor, offering a fresh perspective on life insurance. Over time, Deadhappy states it has developed life insurance products that are more affordable and flexible compared to traditional models.
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As a market disruptor, Deadhappy employs a unique approach to life insurance. Their product range includes Life Insurance, Near-Death Insurance, and Deathwish.
This is Deadhappy’s core life insurance offering. It is a level term policy where the payout amount remains constant throughout the policy term. However, the initial term offered is for ten years. Customers pay a monthly premium for this ten-year period, after which Deadhappy will contact them to review their circumstances. If there are no significant changes, Deadhappy renews the term for another ten years.
The company explains that this approach allows them to offer more competitive prices than competitors, as premiums are based on the customer’s current health condition rather than predicting potential health changes over a longer 20-year period.
This product serves as Deadhappy’s alternative to the standard Critical Illness Cover add-on commonly offered by other insurance providers. This policy provides a payout of 50% of the total coverage amount if the insured is diagnosed with a serious illness, including conditions like cancer, heart attack, and severe stroke. This coverage requires an additional monthly premium, which Deadhappy claims is more affordable than typical Critical Illness Cover policies available in the market.
Deathwish is an innovative product from Deadhappy that allows policyholders to specify how their life insurance payout should be allocated upon their death. Options range from practical choices like paying off a mortgage or providing a lump sum to beneficiaries, to more personalized and unique requests such as funding a tattoo, buying a first car for someone, or contributing to someone’s education. This product offers customers greater control over the distribution of their life insurance payout.
The cost of a Deadhappy life insurance policy is determined by several factors. Unlike many insurance providers, Deadhappy simplifies the process by asking only four key questions:
To provide an estimate of potential costs, an example quote is provided below. It is important to remember that individual quotes will vary based on specific circumstances.
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Deadhappy offers numerous benefits and features that may influence your decision when choosing a life insurance provider.
Here is a summary of Deadhappy’s life insurance product:
| Cover Options | Life Insurance, Near-Death Insurance. |
| Cover Period | Up to 10 years, renewable if health condition remains the same. |
| Critical Illness Cover | Available through the Near-Death Insurance option. |
| Joint Life Policy | Not available. |
| Life Insurance in Trust | Not available. |
Deadhappy policies do not allow modifications to the coverage amount or the policy term. However, customers have the option to switch to a different provider after the initial ten-year term concludes.
Independent ratings from third-party agencies are valuable for comparing insurance products across different companies.
The UK rating agency Defaqto awarded Deadhappy a 1-star rating for its Life Insurance with Near-Death Insurance product. Additionally, Deadhappy has accumulated over 1,190 reviews on Trustpilot, achieving an average rating of 4.9 out of 5.
There are specific circumstances under which Deadhappy will not process a claim. These include diagnoses of stage 0 and 1 cancer, heart attacks with an ejection fraction exceeding 45%, and multiple sclerosis when symptoms are the sole basis for diagnosis. Payouts are also excluded in cases of stroke registering 0 or 1 on the Modified Rankin Scale.
It is crucial to discuss all potential exclusions with Deadhappy before purchasing a policy to fully understand the conditions under which a claim may not be paid.
Deadhappy presents itself as a compelling life insurance option, particularly for those seeking greater control over the use of their life insurance payout. If you prioritize affordable premiums and shorter coverage terms, Deadhappy may be a suitable choice. However, if you require a decreasing term policy to cover a repayment mortgage, Deadhappy does not offer this type of policy.
The maximum coverage amount of £350,000 may be a limitation for individuals with substantial mortgage needs. Nevertheless, given that most mortgages fall below this amount, the coverage limit is likely to be adequate for many.
If you prefer a modern, digital-first approach, Deadhappy’s online-only service will likely appeal to you. However, if you prefer detailed consultations with an advisor, you will need to utilize their online chat system, as phone consultations are not offered.
| Type | Plan name | Rating |
|---|---|---|
| Critical illness (level term) | Life Insurance + Near Death Insurance | 1 |
| Critical illness (direct with life cover) | Life Insurance + Near Death Insurance | 2 |
| Life assurance (direct) | Life Insurance + Near Death Insurance | 2 |
| Life assurance (level term) | Life Insurance + Near Death Insurance | 1 |
