Life Insurance with Free Gifts: A Comprehensive Guide (Updated August, 2024)
There’s a lot to consider when looking to take out a new insurance policy.
Recipients can choose from a selection of e-Gift cards available through an online portal.
There’s a lot to consider when looking to take out a new insurance policy.
Recipients can choose from a selection of e-Gift cards available through an online portal.
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Note: Free gifts are offered by select brokers only, our life insurance brokers do not offer free gifts.
There’s a lot to consider when looking to take out a new insurance policy. You’ll go through pages and pages of quotes, insurance types, coverage levels, and prices. After a while, it can all be too overwhelming. So, while you take a breather, we’ve put together a list below showcasing the best free welcome gifts offered by insurance companies when you sign up for a new policy.
Please note that while some life insurance brokers offer free gifts, our brokers do not participate in these promotions.
Contents
The table below summarizes the free gift offers currently available from various life insurance providers:
| Provider | Gift Type | Gift Value | Eligibility Requirements | Claim Process |
|---|---|---|---|---|
| Beagle Street | Gift Card & Soft Toy | Up to £100 + Toy | UK resident, 18+, direct purchase, hold policy for 6 months | Email after 6th payment, claim within 90 days |
| Churchill | Gift Card | Up to £180 | Direct purchase, policy in force for 6 months, payments up to date | Email after 6 months, claim within 6 months |
| Co-op | Gift Card or Cash | £100 | New customer, direct purchase, policy in force for 6 months | Email after 6 months, claim within 30 days |
| Direct Line | Gift Card | Up to £180 | Direct purchase, policy in force for 6 months, payments up to date | Email after 6 months, claim within 6 months |
| Legal & General | Gift Card | £100 | Direct purchase, policy in force for 6 months, payments up to date | Email within 60 days of policy start, claim within 12 months |
| LV= | Gift Card | Up to £250 | Online purchase, pay 6 monthly premiums | Email within 28 days of 6th payment |
| MoneySuperMarket | Gift Card | Up to £200 | UK resident, 18+, online purchase, 6 premium payments | Email within 40 days of 6th payment, claim within 90 days |
| NatWest | Gift Card | Up to £100 | UK resident, online purchase, 6 premium payments | Email after 6th payment, claim within 90 days |
| Post Office | Gift Card | £100 | UK resident, 18-70, 180-day qualifying period, premiums exceed gift value | Invitation after qualifying period, claim within 90 days |
| Smart Insurance | Gift Card & Cashback | £125 + 10% cashback | New Smart Family Life Insurance policyholders, 6 premium payments | Invitation after 6th payment, claim within 6 months |
| Vitality | Apple Watch | From £39 upfront | Qualifying health or life insurance plan, earn activity points | Upfront payment, monthly payments based on activity |
| Zurich | Gift Card | Up to £100 | Direct purchase, policy in force for 6 months, payments up to date | Email after 6th payment, claim within 6 months |
Beagle Street offers new life insurance policyholders a free gift card worth up to £100 plus a free Beagle soft toy when purchasing a policy directly through their website or phone line.
The gift card value is determined by your monthly premium:
| Monthly Premium | Gift Card Value |
|---|---|
| Under £10 | £25 |
| £10-£19.99 | £50 |
| £20-£29.99 | £75 |
| £30+ | £100 |
To claim your gift, you’ll receive an email within 30 days after your 6th monthly premium payment. You must claim your gift card within 90 days of receiving this email.
It’s important to note that policies purchased through price comparison websites, cashback sites, affiliates, or intermediaries are not eligible for this offer.
To purchase a policy and claim your free gift, visit www.beaglestreet.com or call their phone line at 0800 048 0480.
We compare plans from the leading life insurance providers
Co-op offers a choice of welcome gifts worth £100 for new customers who purchase a life insurance policy directly through them.
To claim your gift, you’ll receive a ‘How to Claim’ email within 15 days after the 6-month eligibility period. You have 30 days from the email date to choose your preferred gift.
If you haven’t selected your gift within 15 days of receiving the ‘How to Claim’ email, a reminder email will be sent.
It’s important to note that the offer has no cash value and cannot be exchanged for an alternative choice.
To purchase a policy and claim your free gift, visit www.coop.co.uk/insurance/life-cover/life-insurance or contact Co-op Insurance Services.
Direct Line offers life insurance policies with attractive free gift incentives for new customers.
The gift card value is determined by your monthly premium:
| Monthly Premium | Gift Card Value |
|---|---|
| £5.00 – £10.00 | £35 |
| £10.01 – £20.00 | £60 |
| £20.01 – £30.00 | £120 |
| £30.01+ | £180 |
To claim your gift, you’ll receive an email with redemption instructions after the six-month period. You have six months from the date of this ‘Choice’ message to claim your e-gift card.
It’s important to note that this offer is limited to one e-gift card per household. If you’ve previously received an e-gift card for a policy and then cancelled, you don’t qualify for subsequent e-gift cards.
To purchase a policy and claim your free gift, visit www.directline.com/life-cover or call their phone line at 0345 246 0453.
Legal & General offers life insurance with a free £100 gift card incentive for new customers.
To claim your gift, you’ll receive instructions within 60 days of your policy start date. You have 12 months from your policy start date to claim your e-Gift card.
It’s important to note that once you have chosen your gift card, it cannot be changed. The offer is limited to one e-gift card per policy sold.
Customers who have previously held and cancelled a Legal & General Life Insurance or Decreasing Life Insurance policy within the last 18 months are not eligible for this offer.
To purchase a policy and claim your free gift, visit www.legalandgeneral.com/insurance/life-insurance or call their phone line at 0800 316 3166.
LV= offers a promotion for customers who take out their Life Insurance or Life & Critical Illness Plan online.
The e-Gift card value depends on your monthly premium:
| Monthly Premium | Gift Card Value |
|---|---|
| £5 – £9.99 | £30 |
| £10 – £19.99 | £50 |
| £20 – £29.99 | £100 |
| £30 – £49.99 | £180 |
| £50+ | £250 |
To claim your gift, you’ll receive an email within 28 days of receiving your 6th monthly premium. A valid email address is required, as e-Gift cards cannot be sent by post.
Recipients can choose from a selection of e-Gift cards available through an online portal.
It’s important to note that this offer is limited to one e-Gift card per policy sold, and two per household in a 12-month period. For joint policies, the e-Gift card will be sent to the first named policyholder.
The e-Gift vouchers are non-refundable and non-transferable, with no cash alternative offered.
To purchase a policy and claim your free gift, visit www.lv.com/life-insurance/life-and-critical-illness or call their phone line at 0800 756 8530.
MoneySuperMarket is offering an Amazon.co.uk Gift Card worth up to £200 when you purchase life insurance through their website.
The gift card value is determined by your monthly premium:
| Monthly Premium | Gift Card Value |
|---|---|
| £10.00 or less | £35 |
| £10.01 – £20.00 | £65 |
| £20.01 – £30.00 | £100 |
| £30.01 – £40.00 | £140 |
| £40.01 – £50.00 | £170 |
| £50.01 or more | £200 |
To claim your gift, you’ll receive an email from Giftcloud Limited within 40 days after your 6th premium payment. You must redeem your voucher within 90 days of receiving this email.
It’s important to note that this offer is limited to one gift card per person for the first life insurance policy purchased during the offer period.
The gift card is non-transferable and cannot be substituted for cash or any other gift.
To purchase a policy and claim your free gift, visit www.moneysupermarket.com/life-insurance or contact MoneySuperMarket customer services at .
Post Office offers life insurance with a £100 gift card incentive for eligible customers.
To claim your gift, you’ll receive an invitation after the qualifying period. You must select your gift within 90 days of receiving this invitation.
It’s important to note that this offer is not available to Post Office employees, Postmasters, or their employees.
Only one gift card is available per eligible policy, whether it is a joint policy or a single policy.
If you decide to cancel your cover within the first 30 days of the commencement date of the policy, you will be refunded the monthly payments you have paid in full but will not be eligible for the Offer.
To purchase a policy and claim your free gift, visit www.postoffice.co.uk/life-cover/life-insurance or visit your local Post Office branch.
Smart Insurance offers new Family Life Insurance policyholders a £125 gift card from one of three top UK retailers and 10% cashback on the first year’s premiums.
The cashback offer provides 10% of the first year’s premiums, automatically paid within 14 working days of the 12th successful premium payment.
To claim your gift card, you’ll receive an invitation via email or post after your 6th monthly premium payment. You must select your preferred gift card within 6 months of becoming eligible.
If you are eligible for the Offer, the Gift that you selected will be sent to you within 28 days as long as the Policy is still active, you remain covered under the Policy, and all due monthly payments have been paid towards your Policy.
It’s important to note that the Gift will only be issued if you purchase your Policy directly from Smart Insurance. Policies taken out another way, for example via a price comparison website, are not eligible for the Offer.
If you don’t select your gift card within 6 months of becoming eligible for the offer, the invitation will expire, and you will not receive a gift card.
Smart Insurance does not accept responsibility for lost, stolen, or defaced gift cards, or for gift cards sent by email being used without your permission.
To purchase a policy and claim your free gift, visit www.smartinsurance.co.uk/life-insurance/smart-cashback or call 0800 048 0480.
Vitality offers a unique incentive for new policyholders – the opportunity to get an Apple Watch with their qualifying health or life insurance plan.
The upfront cost for Apple Watch Series 9 ranges from £39 for the 41mm GPS model to £169 for the 45mm GPS + Cellular model. For Apple Watch SE, the upfront cost ranges from £1 for the 40mm GPS model to £101 for the 44mm GPS + Cellular model.
To claim your Apple Watch, you’ll need to purchase a qualifying Vitality health or life insurance plan. After your plan starts, you can register to become a Vitality member and apply for your chosen Apple Watch through Vitality.
The amount you pay each month for your Apple Watch depends on how active you are. By earning Vitality activity points, you can reduce your monthly payments. For example, if you earn 160 activity points in a month, Vitality will pay the full monthly amount, and you’ll pay £0.
Activity points can be earned through various activities, with walking being one of the easiest ways. For instance, walking 12,500 steps in a day five times a week can earn you 160 activity points.
For more information or to purchase a policy with the Apple Watch offer, visit www.vitality.co.uk/rewards/partners/active-rewards/apple-watch/ or call 0800 779 955.
Zurich offers a free gift card worth up to £100 when you purchase a life insurance policy directly through their website or phone line.
The gift card value is determined by your monthly premium:
| Monthly Premium | Gift Card Value |
|---|---|
| £5.00 – £10.00 | £30 |
| £10.01 – £15.00 | £60 |
| £15.01 – £20.00 | £90 |
| £20.01+ | £100 |
To claim your gift, you’ll receive an email within 28 days after your 6th monthly payment. You’ll have 28 days to complete your registration, and once registered, your gift card will be emailed within 14 days.
To purchase a policy and claim your free gift, visit www.zurich.co.uk/life-insurance or call 0800 917 0100.
NatWest offers a free gift card worth up to £100 when you purchase a life insurance policy online through their website. The life insurance is provided by AIG Life Limited.
The gift card value is determined by your monthly premium:
| Monthly Premium | Gift Card Value |
|---|---|
| Up to £11.99 | £50 |
| £12 and above | £100 |
To claim your gift, you’ll receive an email after your 6th monthly premium payment. You must claim your gift card within 90 days of receiving this email.
To purchase a policy and claim your free gift, visit www.natwest.com/insurance/life-insurance.html or call 0330 303 0107.
Churchill offers a free gift card worth up to £180 when you purchase a life insurance policy directly through their website or phone line. The life insurance is provided by AIG Life Limited.
The gift card value is determined by your monthly premium:
| Monthly Premium | Gift Card Value |
|---|---|
| £4.00 – £10.00 | £35 |
| £10.01 – £20.00 | £60 |
| £20.01 – £30.00 | £120 |
| £30.01+ | £180 |
To claim your gift, you’ll receive an email within 28 days after your 6th monthly payment. You’ll have 6 months from the date of this email to claim your e-gift card.
To purchase a policy and claim your free gift, visit www.churchill.com/life-insurance or call 0330 303 0107.
Many insurance providers offer free gifts that are specifically aimed at new customers taking out an Over 50s life insurance policy. At times, these gifts can be a little better than the ones offered with standard insurance policies. So make sure to check over 50s life insurance with best free gifts.
Free gifts can be an attractive incentive when considering a new life insurance policy. However, it’s crucial to prioritize finding the right policy for your needs rather than being swayed solely by these offers. The free gift should be viewed as a bonus, not the primary reason for choosing a particular provider or policy.
When comparing life insurance options, consider these key factors:
It’s essential to obtain multiple quotes to compare prices and coverage. Insurance companies can be flexible, so the first quote you receive may not be the most cost-effective. By failing to shop around, you risk paying more than necessary or not getting the right coverage for your situation.
Be thorough when examining policies offered by different companies. Overlooking details could lead to surprises if you need to make a claim later and find that certain aspects aren’t covered by your policy.
Life insurance with a free gift is a promotional offer provided by certain insurance companies when you purchase a new policy. The gift could be a gift card, vouchers, or electronic gadgets. This added incentive is meant to attract new customers and encourage them to choose a particular insurer.
Common free gifts include gift cards for retailers like Amazon, M&S, or Tesco (usually £100-£150 in value), smart devices like Apple Watches, and occasionally more expensive items like laptops or game consoles (though these are rare).
Yes, typically customers need to purchase the policy directly from the insurer, pay premiums for a certain period (often 6 months), and meet minimum premium requirements. Always check the specific terms and conditions of the offer.
The value of the free gift often depends on the cost of your monthly premiums, the specific insurer you choose, and whether it’s a single or joint policy. Higher premiums or joint policies may qualify for more valuable gifts.
After meeting the eligibility requirements, you’ll typically be contacted by letter or email with redemption instructions. You’ll usually have a specific timeframe (e.g., 6 months) to claim your gift. It’s important to follow the instructions promptly to avoid forfeiting the offer.
While free gifts can be appealing, they should not be the primary factor in choosing a life insurance policy. It’s more important to focus on getting the right level of coverage for your needs, finding an affordable premium, and comparing quotes from multiple insurers.
Some potential drawbacks include: the value of the gift may be proportional to your premium, potentially encouraging higher coverage than needed; gifts are usually only sent after several months of premium payments; and some offers may require additional actions, like logging points online.
Yes, many insurers offer free gifts specifically for over 50s life insurance policies. These gifts can sometimes be more valuable than those offered with standard policies, so it’s worth comparing offers if you’re in this age group.
Generally, free gifts received as part of a life insurance promotion are not considered taxable income in the UK. However, it’s always advisable to consult with a tax professional if you have concerns about potential tax implications.
It depends on the insurer and the promotion they are offering. Some insurers may provide a choice of gifts, while others may offer a specific gift for all new policyholders. Be sure to read the terms and conditions of the promotion to understand your options.